Toys R Us, long thought to be a major cog in the wheel of teaching over-consumption to children, has hit a new low by running a commercial ad mocking environmental education as being boring. To make matters worse, they used a group of underprivileged children as the backdrop. You see, it is far more important for these kids to have plastic toys than to spend time outdoors and learn about that which supports all life on Earth.
Well, many disagree and are demanding that the corporation pull the ad. I’ll go one step further and ask that the company help fund a reputable environmental education group, particularly one that focuses on urban and underprivileged children.
I encourage you to sign the petition at http://www.credomobilize.com/petitions/tell-toys-r-us-to-pull-anti-environmental-education-ad. Our children deserve much better from a company that claims to have their welfare in mind. Thank you.
AN UPDATE: I emailed Toys R Us regarding this and received an answer back 30 minutes later. Although the message was addressed to the Board and Executive Administration, the reply came back from what appears to be some sort of Help Desk, given the anonymity of the respondent and the case number. See below for what I feel is a very inadequate response.
Dear Mary Jo Graham:
Thank you for contacting The “R” Us Family. We appreciate your input and opinion regarding our advertising.
It is never our intention to disparage or single out any group in our advertising. We work very hard to find snippets of every day life to highlight in a manner that appeals to our customers in a light-hearted way. We are very sorry that you find this particular advertisement objectionable and will take your concerns into consideration as we develop advertising in the future.
Thank you for taking the time to share your thoughts regarding our recent commercial. We will be sure to pass your comments on to our Marketing team for review. This particular version of the commercial ran for a brief time on television and is no longer on the air. We value your feedback and thank you again for reaching out to us.
If you have any further questions or concerns, please feel free to contact our offices at 1-800-ToysRUs (1-800-869-7787). Anyone who answers may be able to assist you. We apologize for any inconvenience that this may cause you.
Thank you once again, Mary Jo Graham, for contacting the “R” Us family, and we look forward to serving you in the future.
Case # 131108-003191
Derek H. NT7M
The “R” Us Team