A while back, I wrote a piece on why Oakmoss Education was leaving the world of Facebook after the social networking site introduced the “pay-to-post” scheme for business pages in addition to conflicts with my own personal ethics. (Click here for the entire article). In essence, Facebook began applying algorithms that limit the number of followers who actually have postings delivered to their News Feeds (regardless of whether or not the follower selected to have an organization’s posts appear there). Instead, Facebook now wants organizations and companies to pay a fee to “promote” individual postings using a sliding scale depending on the number of people you want to reach (including those who are not followers of the page). As a tiny entrepreneurial business, it did not make any economic or energy sense to waste time developing content that would only be distributed to a small percentage of followers.
However, I also work as a Naturalist and Community Relations Manager for an environmental education non-profit and still maintain a page for them, including monitoring the numbers who Facebook reports are seeing individual postings. The image below gives you an idea of the wide range of followers whom Facebook states have seen the post (FYI – this page has over 900 followers).
Because I do casually monitor these reported numbers, I’ve noticed that sometimes they just don’t add up. This next image shows what appears to be incongruous statistics. If only 2 people saw the post, then how is it possible for 7 people to like it??
Is Facebook providing deceptive stats to encourage page admins to click on that “Boost Post” option so to make $$$ that will help offset the dismal IPO of 2012? I don’t have any real answers but it does further substantiate my reasoning for staying off Facebook for Oakmoss Education.
Anyone who can offer insight is encouraged to comment here.